It’s exciting to dream about the possibility of franchising your business concept. It’s even more exciting to be fortunate enough to see that dream come true. Going through the process of becoming a franchisor, whether with the help of the Findley Group or pursued through other means, requires financial investment, is time consuming, and involved.  There are many steps that must be taken in order to become a franchisor and you should be proud when this has been accomplished.   

However, becoming a franchisor that is ready and willing to offer franchises to the marketplace is just the beginning and by no means guarantees success that others will want to be your franchisee.  More importantly, learning if others are interested in your business concept is something you won’t know until the marketplace knows you even exist.  This is the point at which marketing and publicity begin to play a major role in informing the market that a new franchise concept is available.  The avenues chosen to market your franchise concept will greatly impact your future as a franchisor.  Financial resources allocated for marketing efforts can be quickly exhausted with little to no results if not strategically utilized to target qualified prospects.  When it comes to publicity, knowing key contacts in the media industry is critical in getting the word out in major publications and periodicals.  Building those media relationships is something that takes determination and persistence over time.

At the Findley Group, we know what marketing and publicity efforts are needed to best position a franchisor for potential success.  Obviously no one can guarantee acceptance in the marketplace, but we have the resources and the expertise to know how to target key audiences to inform them of your franchise concept.  Annually we expend significant financial resources on highly       productive marketing avenues to generate large volumes of franchise leads.  Some of the major areas of focus for our marketing efforts include:

Advertising in major franchise and industry specific publications on a local, regional, and national level

Participating in online advertising with leading franchise website marketers

Exhibiting at all International Franchise Association Expos

Exhibiting at industry specific trade shows

Lead generation and converting those leads to sales is our number one goal. All the services we provide at the Findley Group are the best available in the franchise industry today, but our core strength is in lead generation and franchise sales.