Creating franchise territories is a vital component to the long-term success of franchise development.  The way in which territories are built in the early stages of franchising a business concept can have a significant affect on the potential number of franchises that can be established in the future and where they will be located. Equally important is to understand who, where, and how many potential franchisee customers exist in a given market.  Having the tools to access this data and the expertise to evaluate it can help ensure that territories are established with the population count and demographics that will help promote franchise success. 

       
The Findley Group provides the tools needed to successfully develop a franchisor’s territories both domestically and internationally.  Our territory development software integrates demographics, business intelligence, and customer data with sophisticated digital mapping tools.  This state-of-the-art software coupled with our territory development expertise enables us to create optimum territories with the most logical site selections for franchises in any given market.  In addition, we can assist the franchisor in creating geographical market criteria, analyze and rank the next best opportunities for market expansion, and provide additional assistance in such areas as target marketing,   and customer profiling.

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